Battery World powers up Aussie Racing Cars as naming rights partner

Two unique Australian success stories, Aussie Racing Cars and Battery World have joined forces with Battery World becoming the naming rights partner of the Aussie Racing Cars Super Series.  

In 2021 and beyond, the category will now be known as the Battery World Aussie Racing Cars Super Series.

The deal will also see Battery World branding take prominent branding on all of the pint-sized rockets which make up the Aussie Racing Cars field.

As part of the major partnership, Battery World’s associated company, Yuasa, will become the official battery of the Super Series and all Aussie Race Cars will now be fitted with a Yuasa high performance battery.

The news comes as Aussie Racing Cars gears up for its 22nd season with a new, modern logo befitting of its evolution from its modest beginnings at Oran Park, Sydney to a category which has wowed millions of spectators nationwide at all of Australia’s biggest and best sporting events.

Appropriately, the 2021 calendar is jam-packed with marquee events, including a season-opener at the Mount Panorama 500 and a finale on the streets of the Gold Coast.

Category Manager Brad Ward is thrilled with Aussie Racing Cars’ new look and its new partner, Battery World.

“After a tough 2020 for everyone, we’ve put together one of our best calendars ever for 2021 and now, we have even more reason to celebrate the return of Aussie Racing Cars to tracks around the country,” said Ward.

“We are proud to welcome Battery World to the Aussie Racing Car Super Series as Naming Rights Partner and Yuasa as our official battery”

“As we also unveil a new, modern logo, its only appropriate that the category which started 20+ years ago from something small and has grown to be the nationwide success story that it is today teams up with Battery World, which has a similarly colourful and successful history, spanning over 20 years.

“In Mount Panorama, we couldn’t have a better place to open the 2021 season, and in the Gold Coast, we couldn’t have a better place for a finale.

“Everyone’s itching to get back to a race track and there’s no better time to watch or get involved in the Battery World Aussie Racing Cars Super Series.”

Johnny Kennedy, Battery World General Manager said “it makes commercial sense that Australia’s largest battery retailer fits each of these iconic racing cars with only the best Yuasa batteries.   This exciting partnership further cements Battery World’s positioning as Australia’s leading battery retailer.” Kennedy continued “with 2021 being an extremely successful year for Battery World, our 110 stores are extremely excited to see what this partnership will deliver to the business in 2021.”

Round 1 of the 2021 Battery World Aussie Racing Cars Series supports Supercars at the Mount Panorama 500 on February 26-28.

For any further information or to request images, please contact:
Brad Ward
Aussie Racing Cars Category manager
Phone: 0429 894 519

About Aussie Racing Cars

Aussie Racing Cars are pure-bred race cars designed and built in Australia. Their compact size enables thrilling four-wide braking, overtaking and quick acceleration to speeds in excess of 200kph.  The cars are powered by 1.3 litre, 125bph, twin-cam, 16 valve engines that rev to 11500rpm. Despite the vehicles being about three quarters the size of a Supercar they produce extreme power and are the most exhilarating race cars to drive and the most exciting racing to watch!

About Battery World

Drawing from their rich heritage dating back to 1997, Battery World boasts an extensive network of locally owned Franchise Partners, offering a wide range of quality products to ‘Power Your Passion’. From car and SUV to 4x4, camping, biking and marine batteries, coupled with exemplary service. Battery World values the importance of home and family and their range of batteries for tools, home appliances and everyday necessities is equally impressive.

Battery World’s services complement their quality range with 24-hour roadside battery assist, free battery health checks and fitting as well as recycling. 

An Iconic brand in Australia, Battery World is the largest battery retailer with over 14,000 quality products and is committed to supporting locally manufactured Yuasa and Century batteries.

About Yuasa Battery

Yuasa Batteries is an iconic global brand spanning over 100 years and is part of the Century Yuasa group based in Carole Park, Brisbane. Century Yuasa is Australia’s oldest and most recognised battery manufacturer  and leading supplier of Car & Passenger Vehicle, Light Commercial, Marine, Deep Cycle, Heavy Commercial and Standby batteries..  As an affiliate of the world renowned GS Yuasa corporation, the Yuasa Batteries range has been developed using some of the most advanced technical resources and manufacturing processes in the world.  Yuasa is also the official battery of the Aussie Racing Cars Super Series and is available at Battery World’s extensive network of over 110 locally owned franchisees across Australia

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2022 Race Schedule
Round 1
Sydney Motorsport Park
March 4-6
Round 2
Symmons Plains, TAS
March 26-27
Round 3
Australian Super Bike Championship
Wakefield Park, NSW
April 22-24
Round 4
Bathurst 12 Hour
Mount Panorama, NSW
May 13-15
Round 5
Winton Raceway, VIC
May 20-22
Round 6
The Bend, SA
July 29-31
Round 7
Sandown Raceway, VIC
August 19-21